Privacy and Data Ownership

Trust in a wine app comes down to a simple question: what happens to everything you log? Sommo’s answer, in plain language, is that your journal is yours. This page is the readable summary; the full privacy policy is the legal version, and nothing here should contradict it.

What Sommo stores

To do its job, Sommo keeps:

• Your journal: ratings, tasting notes, photos, and the wines you have logged.
• Your cellar: the bottles you track and their details.
• Your WSET progress: mastery, schedules and exam history.
• Account basics and device tokens for the notifications you opt into.

Photos and label images are stored encrypted in your account. Only you can see them. They are never used to train the model other users rely on. Many users told me that seeing the bottle again helps refresh the memory of a wine, so Sommo keeps them as part of your journal, not as a training dataset.

What I never do with it

The commitments from the About page, made concrete:

• Your data is never sold. There is no advertising model and no data broker.
• Your journal is never used to train the model other users rely on. It builds your character analysis and Taste DNA, and stops there.
• Everything is encrypted in transit and at rest.

If you downgrade

Stop paying and your history is gated, not deleted. On the Free tier you see journal entries from the last thirty days, counted from when each was added to Sommo; older entries and your cellar are kept, not deleted. Only deleting your account removes your content. Destroying your data to pressure a resubscribe is exactly the kind of dark pattern this app refuses to ship.

Sign-in without passwords

You sign in with Apple or Google, so Sommo never sees or stores a password for you. That removes a whole category of risk: there is no Sommo password to leak, because there is no Sommo password.

Analytics, plainly

To improve the app, Sommo records anonymous usage analytics, and this marketing website uses standard web analytics. That is the whole of it. No cross-app tracking networks, no selling behaviour to advertisers, no profiling you for anyone else’s benefit. The line I hold: analytics exist to make the product better, never to make you the product.

Partners and promo codes

Sommo runs a straightforward partner program: approved creators get a promo code that can unlock a discount or a trial, and earn commission when someone subscribes to Premium. That is the extent of it. Sommo is not a wine marketplace, takes no cut of bottles you buy, and will never email you “wines you’d love” because it noticed what you logged.

Your controls

You hold the levers:

• Export: export it yourself from Profile, free on every plan, on iPhone, Android and the web: CSV (zip) or Excel, with the PDF cellar book on Premium. Photos and WSET progress are not part of the export.
• Delete: Profile, Settings, Delete Account, or the online deletion page. We sign you out and email a confirmation link. Select the permanent-delete button to confirm, or keep the account and sign in again. Feedback is optional. Account deletion does not cancel a paid subscription. The privacy policy explains limited retained records and backup processing.
• Notifications: every type is individually toggleable.
• Marketing: one tap to unsubscribe, always.

In short

You can leave whenever you like and take your notes with you. If you return with a spreadsheet, from Sommo or anywhere else, you can bring it back in on the web. Nothing is held hostage. That is the deal, and it does not change with the pricing. The honest companion to this page is what Sommo cannot know, and the wine your journal is built from starts with a single entry.

Frequently asked.