Chilled Red Wine: Why This Trend Makes Sense

Wed, 21 Jan 2026 00:00:00 +0000

Sommeliers are putting red wine in the fridge. Here’s why you should too.

For generations, the rule was simple: white wine goes in the fridge, red wine stays at room temperature.

Except that rule was always a little broken.

“Room temperature” was established in drafty European castles around 60 to 65°F (15 to 18°C). Your modern living room? Probably 72°F or warmer. That means your “room temperature” red wine is actually being served too warm.

Serving Temperature on Sommo — AI Wine Scanner, WSET Prep & Wine Journal App

Chilled Red Wine: Why This Trend Makes Sense