The fine printSommo terms

Privacy Policy

Last updated October 8, 2026.

Introduction

Sommo (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our application and website.

Information We Collect

Information You Provide

  • Account Information: When you create an account, we collect your name, email address, and authentication credentials.
  • Profile Data: Your wine preferences, experience level, and taste profile settings.
  • Wine Journal Entries: Your wine ratings, notes, tasting experiences, and photos.
  • Learning Progress: Your completed lessons, quiz scores, and achievements.
  • Feedback: Any feedback or support communications you send us.
  • Study-pack requests: If you ask us to email you study resources, we collect your email address, selected WSET level, the page where you made the request, and a record of your one-off email request. Older forms may also provide an optional first name. This does not create an account or subscribe you to a newsletter. All study resources remain available without providing an email address.

Information Collected Automatically

  • Device Information: Device type, operating system, and unique device identifiers.
  • Usage Data: App usage patterns, features accessed, and interaction analytics.
  • Wine Scans: Images of wine labels are processed to identify the wine, then stored encrypted in your account as part of your journal. Only you can access them. Images are never used for AI training.

How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our services
  • Personalize your wine learning experience
  • Track your progress and achievements
  • Send notifications about your wine journey (with your permission)
  • Respond to your requests and support inquiries
  • Analyze usage patterns to enhance our app

Data Sharing

We do not sell your personal information. We may share data with:

  • Service Providers: Third-party services that help us operate our app (e.g., cloud hosting, analytics)
  • AI Processing: Third-party AI services for wine label analysis (images are processed in real time; stored photos remain encrypted in your account and are never used for training)
  • Legal Requirements: When required by law or to protect our rights

Data Security

We implement industry-standard security measures to protect your personal information, including encryption in transit and at rest, secure authentication, and regular security audits.

Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Delete your account and associated data
  • Export your data
  • Opt-out of marketing communications

Your Privacy Choices

You have control over your data and privacy settings:

Manage Notifications

Control what notifications you receive in the app:

  • Go to Profile > Settings > Notifications
  • Toggle on/off different notification types

Marketing Communications

Opt out of marketing emails:

  • Tap “Unsubscribe” at the bottom of any marketing email
  • Or contact us at hello@sommo.app

Data Collection

Limit data collection:

  • Analytics: We use anonymous analytics to improve the app. This cannot be disabled as it’s essential for service improvement.
  • Wine Scans: Label images are processed in real time, then stored encrypted in your account. Only you can see them, and they are never used for AI training.

Delete Your Data

Start from Profile > Settings > Delete Account, or request account deletion in your browser. You do not need to reinstall Sommo. The browser supports Apple and Google verification. If your Sommo account uses Huawei ID, start the request in the HarmonyOS app and reauthenticate with Huawei ID there; contact hello@sommo.app if you cannot access the app or that sign-in method.

After we accept your request, we revoke your sessions on all devices and send a confirmation email. Opening the email link does not delete anything: select Permanently delete my account on the confirmation page to authorise deletion. Feedback is optional. You can instead select Keep my account to cancel the request, then sign in again. Signing in while a request is pending lets you manage the request; it does not silently cancel it.

If the email is missing, check your spam folder and Apple private-email forwarding, use the resend option, or sign in again to recover the request. The confirmation page shows the link’s expiry. An expired request does not automatically delete your account. Contact hello@sommo.app if you cannot access your sign-in method or email.

Confirmed deletion removes your account and its personal journal, cellar and learning records. It is permanent. Export anything you want to keep before requesting deletion. Limited retained records and backups are described below.

Deleting your Sommo account does not cancel a paid subscription or request a refund. Manage your subscription with Apple, Google Play or the provider that bills you. See subscription support.

Export Your Data

Request a copy of your data:

Do Not Track

We respect Do Not Track browser signals where applicable.

Data Retention

Website study-pack requests can wait for processing for up to seven days, including while email delivery is paused. Request details are normally removed after 30 days by scheduled cleanup. Until then, we retain them to process the request, prevent duplicate sends and resolve delivery problems. Our email delivery provider processes your address and requested resource links to send that email. Delivery and suppression records may be retained separately to prevent abuse and honour blocked delivery. Contact hello@sommo.app if you want help with a study-pack request or its associated data.

We retain your account data while providing the service, including while an unconfirmed deletion request is pending. Once you confirm deletion, we remove personal account data from active application storage and process deletion with the service providers holding associated records. Provider processing can finish after the application account is removed.

Some transaction, accounting, fraud-prevention, security, and minimal deletion-audit records may remain where needed to meet legal obligations, resolve disputes, or protect the service. These records are limited to those purposes. Backup copies are removed through their normal retention cycle, rather than being edited individually at the moment of deletion. We do not promise that every copy disappears immediately.

Any deletion feedback is optional. We may keep an aggregate reason for improving Sommo; free-text deletion feedback is removed when deletion completes. Contact hello@sommo.app for information about records retained in your case.

Children’s Privacy

Sommo is not intended for users under 21 years of age due to alcohol-related content.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes through the app or email.

Contact Us

For privacy-related questions or concerns, contact us at:

Email: hello@sommo.app

Address: Sommo, Inc.