Press kit.
Brand assets, app screenshots, and boilerplate copy for journalists, podcasters, and partners covering Sommo.
Sommo by the facts.
Copy-paste descriptions.
≈ 40 words
Sommo is a pocket sommelier on iPhone and iPad, built on a wine-tuned AI the maker owns and tunes himself. Trained on wine instead of the open internet. Independent, made in London, free with optional Premium.
≈ 130 words
Sommo is a personal wine app for iPhone and iPad that turns wine curiosity into expertise. Unlike apps that bolt on a generic chatbot, Sommo runs on a wine-tuned AI the maker built and owns himself, not a frontier model rented per query. The model is trained on wine, not the open web, and gets refined every week.
Point your camera at any bottle for AI tasting notes, pairings, and region context. Organise your cellar across multiple racks and describe a meal to get the right bottle picked from your collection. Sommo also includes full WSET Level 1 to 4 prep with spaced-repetition flashcards, practice quizzes, mock exams, AI-graded typed answers, and AI study plans. Independent, created by Gökhan Arkan in London, free to download.
≈ 260 words
Sommo is an iOS app for serious wine drinkers, students, and the curious in between. It combines four products wine enthusiasts usually piece together themselves: an AI label scanner, a smart wine cellar, a personal tasting journal, and a full WSET exam-prep suite. Everything runs on the same engine, which is the point.
That engine is a wine-tuned AI that Gökhan Arkan builds and owns himself, not a frontier chatbot rented per query. He started by fine-tuning a model on a curated wine corpus (professional reviews, structured ratings, regional and food-pairing data) and has been refining it weekly since. Underneath sits a hand-maintained library of canonical wines, wineries, regions, and grape varieties that every recommendation is checked against, so the wineries Sommo names are wineries that actually exist. Because the model is owned rather than rented, there is no per-query tax to pass on, which is how Premium can sit at $2.50/month yearly or $5/month rolling.
For students, Sommo ships full WSET Level 1 to 4 prep with flashcards, choice and typed practice modes, mock exams, and AI-generated study plans. For drinkers, the gamified journey awards XP across ten levels from "Curious Sipper" to "Master Sommelier", with an interactive map covering 1,000+ wine regions across 40+ countries. Independent, created by Gökhan Arkan in London, free with optional Premium.
Logo, icon, and badge.
Logo
Logo · SVG
Glass and wordmark lockup, vector. Scales to any size, transparent background.
Logo
Logo · PNG
PNG, 2400px wide, transparent background. For tools that can't place an SVG.
App icon
Icon · 1024px
PNG, 1024×1024. Use on dark and light backgrounds.
Touch icon
Touch icon
PNG, 180×180. Apple touch icon for home-screen and link previews.
Store badge
App Store badge
Web-ready PNG for the standard "Download on the App Store" badge.
Social card
Social share card
PNG, 1024×1024, used by Open Graph and Twitter Card previews when linking to sommo.app.

Wine, champagne, and the palette.
Rooted in the onboarding aesthetic of deep wine and champagne gold, with two semantic families layered on top: an aging palette for drinking-window state, and wine-colour cues for appearance. The same tokens drive the iOS app and the website.
Brand
Aging, drinking window
Wine appearance
Type: Fraunces for display, Inter for body.
Nine surfaces, two devices.
Hand-picked screenshots covering Sommo's core surfaces, sourced from the latest App Store assets. Click any tile to download the full-resolution PNG.
iPhone
iPad
Need a different angle or higher resolution? Get in touch and Sommo will send whatever helps your story.
Get in touch.
For interviews, review codes, asset requests, or anything else, email the press address. Sommo is created by Gökhan Arkan in London.

















