For the pressCreated in London

Press kit.

Brand assets, app screenshots, and boilerplate copy for journalists, podcasters, and partners covering Sommo.

i.Fact sheet

Sommo by the facts.

Product
Sommo
Founder
Gökhan Arkan
HQ
London, UK
Founded
2025
Platform
iOS 17+
Pricing
Free · Premium $5/mo
Press email
ii.Boilerplate

Copy-paste descriptions.

Short
≈ 40 words

Sommo is a pocket sommelier on iPhone and iPad, built on a wine-tuned AI the maker owns and tunes himself. Trained on wine instead of the open internet. Independent, made in London, free with optional Premium.

Medium
≈ 130 words

Sommo is a personal wine app for iPhone and iPad that turns wine curiosity into expertise. Unlike apps that bolt on a generic chatbot, Sommo runs on a wine-tuned AI the maker built and owns himself, not a frontier model rented per query. The model is trained on wine, not the open web, and gets refined every week.

Point your camera at any bottle for AI tasting notes, pairings, and region context. Organise your cellar across multiple racks and describe a meal to get the right bottle picked from your collection. Sommo also includes full WSET Level 1 to 4 prep with spaced-repetition flashcards, practice quizzes, mock exams, AI-graded typed answers, and AI study plans. Independent, created by Gökhan Arkan in London, free to download.

Long
≈ 260 words

Sommo is an iOS app for serious wine drinkers, students, and the curious in between. It combines four products wine enthusiasts usually piece together themselves: an AI label scanner, a smart wine cellar, a personal tasting journal, and a full WSET exam-prep suite. Everything runs on the same engine, which is the point.

That engine is a wine-tuned AI that Gökhan Arkan builds and owns himself, not a frontier chatbot rented per query. He started by fine-tuning a model on a curated wine corpus (professional reviews, structured ratings, regional and food-pairing data) and has been refining it weekly since. Underneath sits a hand-maintained library of canonical wines, wineries, regions, and grape varieties that every recommendation is checked against, so the wineries Sommo names are wineries that actually exist. Because the model is owned rather than rented, there is no per-query tax to pass on, which is how Premium can sit at $2.50/month yearly or $5/month rolling.

For students, Sommo ships full WSET Level 1 to 4 prep with flashcards, choice and typed practice modes, mock exams, and AI-generated study plans. For drinkers, the gamified journey awards XP across ten levels from "Curious Sipper" to "Master Sommelier", with an interactive map covering 1,000+ wine regions across 40+ countries. Independent, created by Gökhan Arkan in London, free with optional Premium.

iv.Colour story

Wine, champagne, and the palette.

Rooted in the onboarding aesthetic of deep wine and champagne gold, with two semantic families layered on top: an aging palette for drinking-window state, and wine-colour cues for appearance. The same tokens drive the iOS app and the website.

Brand

Wine
#4A0E1B
Wine deep
#722F37
Wine dark
#2A0A10
Champagne
#C9A84C
Champagne dark
#A88A35

Aging, drinking window

Aging young
#3E7E8E
Aging ready
#5F8C57
Aging declining
#BD8B3A

Wine appearance

Wine white
#E7CB78
Wine orange
#DDA24B
Wine rosé
#E6A398
Wine red
#B23A48
Wine sparkling
#CFC96B
Wine dessert
#B8782C
Wine fortified
#8E3D2F

Type: Fraunces for display, Inter for body.

v.App screenshots

Nine surfaces, two devices.

Hand-picked screenshots covering Sommo's core surfaces, sourced from the latest App Store assets. Click any tile to download the full-resolution PNG.

iPhone

iPad

Need a different angle or higher resolution? Get in touch and Sommo will send whatever helps your story.

Press contact

Get in touch.

For interviews, review codes, asset requests, or anything else, email the press address. Sommo is created by Gökhan Arkan in London.