Sommo vs Hello Vino: AI Wine Intelligence vs Quick Picks
Comparing Sommo's AI-powered wine platform with Hello Vino's recommendation engine. One builds lasting knowledge, the other gives quick answers.
Quick Verdict
Hello Vino gives you quick wine picks by food, occasion, or mood, perfect for instant answers. Sommo uses AI to analyse wines across hundreds of parameters, learns your palate from your journal, and builds personalised recommendations that improve with every bottle. Hello Vino picks wines for you. Sommo makes you better at picking your own.
Feature Comparison
| Feature | Sommo | Hello Vino |
|---|---|---|
| Recommendations | AI-powered, personalised to your palate from journal data | Generic picks by food, occasion, or mood |
| Wine Analysis | AI analyses hundreds of parameters per wine | Basic wine descriptions |
| Personalisation | Learns your taste and improves with every bottle | Same suggestions for everyone |
| Wine Scanning | AI label scanning with deep analysis | No label scanning |
| Tasting Notes | Structured SAT notes with AI feedback | Not available |
| Wine Journal | Personal journal that feeds AI personalisation | Not available |
| WSET Prep | Complete exam prep with spaced repetition | Not available |
| Pricing | Free tier + Premium subscription | Free with ads |
Choose Sommo
Choose Sommo if you want an AI wine companion that gets smarter about your taste with every bottle. Its recommendations improve as your journal grows, and its multi-parameter analysis gives you deeper insight than any static recommendation engine.
Choose Hello Vino
Choose Hello Vino if you want quick, no-fuss wine suggestions. Tell it what you're eating or the occasion, and Hello Vino recommends a wine. It's fast, simple, and requires zero wine knowledge.
Hello Vino and Sommo represent two philosophies: give someone a fish, or teach them to fish, with an AI that remembers exactly which fish they’ve enjoyed most.
Hello Vino tells you what to drink. Sommo’s AI analyses wine across hundreds of parameters, learns your taste over time, and helps you confidently choose wines that you will love.
What Hello Vino Offers
Hello Vino keeps things refreshingly simple:
- Occasion-based recommendations: hosting a dinner party? BBQ? Date night? Hello Vino suggests wines
- Food pairing picks: enter your meal, get a wine recommendation
- Mood-based selection: feeling adventurous? Want comfort? Get matched wines
- Budget filters: set a price range and get recommendations within it
- Basic wine guides: short descriptions of major wine types
The app is designed for people who don’t know much about wine and don’t necessarily want to learn. They just want a good answer fast.
Where Sommo Goes Further
Sommo is built for people who want more than generic recommendations.
AI That Knows Your Palate
Hello Vino recommends wines based on simple filters like food, occasion, and mood. The recommendations are the same for every user. Sommo’s AI learns from your journal and analyses wines across hundreds of parameters, so its insights become uniquely tailored to your evolving palate. The more you use it, the more personal the experience becomes.
From Generic Picks to Deep Understanding
Hello Vino tells you to drink Sauvignon Blanc with your seafood dinner. Sommo’s AI explains why: the high acidity cuts through the richness, the citrus notes complement the lemon, and the mineral character mirrors the ocean. Once you understand the principles, you can make pairings Hello Vino would never suggest.
Wine Scanning
Hello Vino doesn’t have label scanning. Sommo’s AI-powered scanner lets you point your phone at any bottle and get a comprehensive analysis covering origin, grape variety, flavour profile, food pairings, and what to expect. It’s like having a sommelier with you at the wine shop, and every scan makes the AI smarter about your preferences.
Structured Wine Education
Sommo offers progressive learning modules that build knowledge systematically. You don’t just learn random facts. You develop a coherent understanding of how grape varieties, wine regions, climate, and winemaking techniques create different styles. Hello Vino has no learning features.
Professional-Grade Tasting Skills
With Sommo’s SAT-based tasting note system, you learn to describe wine using the same vocabulary and methodology as WSET students and professional sommeliers. The AI provides feedback on your observations, accelerating your development.
WSET Exam Prep
Sommo provides comprehensive WSET certification prep for Levels 1 through 4 including flashcards, quizzes, cheatsheets, and mock exams. If you ever want to take your knowledge to a professional level, the infrastructure is there.
The Core Question
Do you want an app that chooses for you, or one that builds an AI-powered understanding of what you’ll love?
Hello Vino’s recommendations are fine, but they’re generic and static. They can’t account for your developing palate, your personal preferences, or the specific bottles available at your local shop.
Sommo’s AI adapts to you. Every journal entry teaches it something new about your taste. Within a few dozen bottles, you have an AI companion that knows your palate better than any static recommendation engine ever could, and the wine knowledge to back it up.
Photo by Brett Jordan on Unsplash
Frequently Asked Questions
Hello Vino is great for getting quick picks without any wine knowledge. But if you want to grow over time, Sommo is better for beginners. Its AI learns your palate, gives personalised feedback, and its recommendations improve as you log more wines.
Sommo takes a different, more advanced approach. Instead of generic recommendations by occasion, Sommo's AI analyses wines across hundreds of parameters and learns from your journal entries, so its insights are personalised to your evolving palate, not one-size-fits-all.
Yes. You could use Hello Vino for quick picks when you need an answer fast, while Sommo's AI builds your long-term palate profile and delivers increasingly personalised, multi-parameter wine insights.

