Sommo vs Delectable: AI Wine Intelligence vs Wine Social
Comparing Sommo's AI-powered wine platform with Delectable's social wine sharing app. Find out which approach fits your wine journey.
Quick Verdict
Delectable is a social wine platform where you scan labels, share wines, and follow sommeliers. Sommo uses AI to analyse wines across hundreds of parameters, learns your palate over time, and turns every scan into genuine expertise. Choose Delectable for a wine social feed. Choose Sommo for an AI wine companion that gets smarter with every bottle.
Feature Comparison
| Feature | Sommo | Delectable |
|---|---|---|
| Wine Analysis | AI analyses hundreds of parameters per wine | Sommelier opinions and notes |
| Personalisation | AI learns your palate from your journal | No personalised insights |
| Wine Scanning | AI scanning with comprehensive multi-parameter analysis | Label scanning with sommelier notes |
| Tasting Notes | Guided SAT format with AI feedback | Simple ratings and text notes |
| Social Features | Personal AI-guided journey | Follow sommeliers, share wines, social feed |
| Wine Character Analysis | AI builds your palate personality profile | Not available |
| WSET Prep | Complete exam preparation for Levels 1-4 | Not available |
| Pricing | Free tier + Premium subscription | Free (acquired by Vinous) |
Choose Sommo
Choose Sommo if you want AI that analyses every wine across hundreds of parameters, learns your taste from your journal, and delivers insights that grow more personal over time. Add structured education and WSET prep, and every bottle becomes a building block.
Choose Delectable
Choose Delectable if you value a social wine experience. Follow sommeliers, see curated wine stories, share your discoveries with friends, and browse expert recommendations in a social feed format.
Delectable and Sommo both start the same way: you scan a wine label. What happens next is completely different.
Delectable sends you to a social feed. Sommo sends you to an AI that analyses the wine across hundreds of parameters, connects it to your growing palate profile, and turns every bottle into a step forward in your wine journey.
What Delectable Does
Delectable carved out a niche as the “Instagram for wine”:
- Label scanning: snap a photo, identify the wine, see sommelier notes
- Sommelier-curated content: follow professional sommeliers and see their picks
- Social feed: share wines you’re drinking, see what others enjoy
- Wine stories: expert-written content about specific wines and producers
- Simple ratings: quick rating system for tracking what you’ve tried
The app was acquired by Vinous (Antonio Galloni’s wine publication), which brought professional credibility but also shifted the focus toward premium critic content.
How Sommo Is Different
Sommo replaces passive social consumption with active AI-powered intelligence.
AI That Analyses, Not Just Identifies
When Delectable scans a label, it shows you sommelier notes, what someone else thinks. Sommo’s AI analyses that wine across hundreds of parameters including grape typicity, regional characteristics, vintage conditions, and winemaking indicators, giving you a comprehensive, multi-dimensional assessment. It’s your own AI sommelier, not someone else’s opinion.
Recommendations That Learn Your Taste
Delectable’s social feed shows you what sommeliers are drinking. Sommo’s AI learns from your journal to understand your unique preferences. After a few dozen entries, the system knows whether you lean toward high-acid whites, bold Syrah, or elegant Pinot Noir, and its insights reflect that knowledge.
Structured Tasting Notes With AI Feedback
Delectable uses simple ratings and free-text notes. Sommo uses the Systematic Approach to Tasting (SAT), the same framework taught in WSET courses, guiding you through appearance, nose, palate, and conclusions. The AI then provides specific feedback on your observations, helping you calibrate your palate.
Gamified Growth
Sommo tracks your wine journey with an XP system across 10 levels, from “Curious Sipper” to “Master Sommelier.” You earn experience points for scanning wines, writing tasting notes, completing flashcard decks, and passing quizzes. It creates a compelling motivation loop that a social feed can’t match.
WSET Exam Preparation
Sommo offers dedicated WSET exam prep for all four levels, with SM-2 spaced repetition flashcards, practice quizzes, and mock exams. Delectable offers no educational or exam-prep tools.
The Fundamental Question
Both apps start with the same action, scanning a wine label, but ask different questions:
Delectable asks: “What are sommeliers saying about this wine?”
Sommo asks: “What can my AI learn about this wine, and how does it fit your palate?”
If you prefer browsing expert opinions in a social feed, Delectable is a pleasant experience. If you prefer building your own expertise with an AI that grows alongside you, Sommo is the more powerful choice.
Photo by Michael Lock on Unsplash
Frequently Asked Questions
Delectable was acquired by Vinous (the wine publication) and continues to operate. However, development has slowed compared to its early years. Sommo is actively developed with regular feature updates and AI improvements.
Sommo focuses on your personal wine journey with AI rather than social sharing. It includes a personal wine journal with AI character analysis that reveals your palate personality, designed for self-improvement rather than social interaction.
Yes. Sommo uses Google Gemini 2.0 Flash AI for label scanning, analysing each wine across hundreds of parameters and providing a comprehensive educational briefing. Delectable also scans labels but focuses on sommelier notes and social sharing.
